Month: April 2023
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The Intergroup Threat Theory (ITT)
Intergroup Threat Theory (ITT) is an effective theoretical framework to apply to the online gaming world to identify the triggers of prejudice. ITT contends that by being a member or part of a “tribal” social group, people get a common language, customs and traditions (Stephan, Ybarra & Rios, 2016). In the context of ITT, people…
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Group Identity and Tribalism
While people can create multiple online gaming identities, they also crave to be part of a group. They want to feel accepted because humans are fundamentally “tribal” in nature (Clark, Liu, Winegard & Ditto, 2019). This is especially manifested in online gaming, where “tribes” are created based on the games people play. Acceptance, belonging, and…
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